DesignRush highlights MCH Strategic Data and CEO Peter Long in a recent article examining why accurate, verified healthcare audience data is becoming increasingly important for programmatic advertising.

Healthcare marketers have more ways than ever to reach prospective buyers through digital channels, but better technology does not automatically mean better targeting.

In a recent DesignRush feature, MCH Strategic Data CEO Peter Long discusses the challenges healthcare marketers face when programmatic campaigns rely on broad targeting, outdated contact information, or audience data that does not accurately identify active healthcare professionals and decision-makers.

“Marketers need confidence that they’re reaching actual healthcare professionals and verified decision-makers because broad demographic targeting simply doesn’t work the same way in healthcare,” Long told DesignRush.

The article explores why audience precision matters in healthcare marketing, including the importance of verified professional information, specialties, healthcare affiliations, and organizational roles when building digital audiences.

For healthcare marketers, the underlying message is straightforward: sophisticated advertising technology can only perform as well as the data being used to define the audience.

Read the full DesignRush article:
Over 70% of Healthcare Ad Spend Now Depends on Better Targeting

Originally published by DesignRush, June 2, 2026.