NURSING & RESIDENTIAL CARE DATA
Nursing & Residential Care
Contact Data
Reach the Leaders Behind Long-Term,
Residential & Home-Based Care
Build targeted audiences across nursing homes, assisted living, independent living, home health, and other residential care organizations. Refine your audience by facility type, care specialty, job function, geography, organization relationships, and other available criteria.
RESIDENTIAL & LONG-TERM CARE SETTINGS
Reach the Right Organizations Across the Care Continuum
Target nursing and residential care organizations by facility type, care setting, specialty, geography, and other available criteria.
Nursing Homes
Reach skilled nursing and extended-care facilities serving patients who require ongoing nursing and rehabilitative care.
Assisted Living
Target residential communities that combine independent living with available support and nursing services.
Independent Living
Identify residential organizations serving adults who live independently with access to medical support when needed.
Home Health
Reach organizations that provide skilled nursing, therapy, personal care, and other healthcare services in the home.
Build audiences by facility type, care specialty, geography, organization relationships, and other available criteria.
REACH THE PEOPLE WHO RUN CARE DELIVERY
Target Residential Care Leaders by Role
Reach executives, administrators, clinical leaders, and department directors involved in operations, patient care, staffing, purchasing, and facility management.
Executive & Administrative Leadership
- Chief Executive Officers
- Chief Financial Officers
- Chief Medical Officers
- Chief Administrative Officers
- Chief Operations Officers
Clinical & Care Leadership
- Nursing Directors
- Geriatric Services Directors
- Physical Therapy Directors
- Psychiatric Services Directors
- Social Services Directors
Operations & Facility Leadership
- Admissions Directors
- Facilities Management Directors
- Human Resources Directors
- Infection Prevention Directors
- Quality Assurance Directors
Purchasing & Support Services
- Purchasing Managers
- Pharmacy Directors
- Food Services Directors
- Housekeeping Directors
- Medicare/Medicaid Directors
Build audiences around the roles most relevant to your product, service, or sales strategy.
REACH THE RIGHT BUYING CENTER
Match Your Offer to the People Responsible for It
Residential care organizations involve different decision-makers depending on what you sell. MCH data helps you focus outreach on the departments and leaders most relevant to your product or service.
Clinical Care & Resident Services
Reach nursing, geriatric, physical therapy, psychiatric, and social services leadership for products and services tied directly to care delivery.
Pharmacy & Medication Management
Connect with pharmacy leadership and other relevant decision-makers involved in medication programs, supplies, and resident care.
Facility & Operational Services
Reach facilities, housekeeping, food services, infection prevention, and other operational leaders responsible for keeping care environments running.
Business & Administrative Operations
Target executive, finance, admissions, human resources, Medicare/Medicaid, and purchasing leaders involved in organizational and financial decisions.
Start with what you sell — then build an audience around the people most likely to evaluate, influence, or purchase it.
PUT RESIDENTIAL CARE DATA TO WORK
Support Smarter Outreach Across Long-Term Care Markets
Residential care organizations have complex buying environments, with different leaders responsible for clinical care, operations, facilities, staffing, purchasing, and administration. MCH helps sales and marketing teams build more focused audiences by connecting the right facilities with the right decision-makers. Use the data for prospecting, email and direct mail campaigns, account-based marketing, territory development, CRM enhancement, and other outreach programs.
For teams with larger or ongoing data needs, MCH can also support broader database and integration workflows, including API-based access and CRM data enhancement, rather than relying only on one-time list purchases. MCH materials explicitly support CRM integration tools and APIs for filling gaps in customer data.
Start with the market you want to reach, then choose the data access and delivery approach that fits your workflow.
Nursing & Residential Care Data FAQs
What types of nursing and residential care organizations are available?
MCH healthcare data includes organizations such as nursing homes, assisted living facilities, independent living communities, home health organizations, and other residential care facilities.
Can I target facilities by type of care provided?
Yes. Available residential care specialties include Alzheimer care, behavioral care, developmental disabilities, hospice care, and home dialysis, helping you focus on organizations serving specific patient populations.
What types of decision-makers can I reach?
Available roles include executive leadership, nursing directors, admissions directors, facilities management, infection prevention, pharmacy, physical therapy, social services, purchasing, Medicare/Medicaid leadership, and other administrative and clinical functions.
Can I identify facilities that are part of larger organizations?
Yes. Residential care records can include parent and main-parent organization relationships, helping you understand whether an individual facility belongs to a larger organizational structure.
What facility and provider attributes are available for targeting?
Depending on the record, available data can include EHR indicators, physician and provider counts, organization and provider NPI information, profession, certification, geography, and other facility-level attributes.
Does MCH provide email addresses for residential care contacts?
Email addresses and email-availability indicators are included for applicable personnel records, allowing marketers to build audiences for email outreach where those contacts are available.
How can I access or integrate MCH nursing and residential care data?
MCH can support different data workflows, from targeted list building to broader CRM and database needs. Depending on your requirements, options can include self-service list building, API-based access, CRM enhancement, and other custom data delivery approaches.
Contact an MCH Healthcare Data Expert
Connect with our team to explore how our trusted healthcare data solutions can support your marketing and outreach goals. We’re here to help! Contact us by phone at 800-776-6373 or email us at info@mchdata.com.