Build A Powerful Sales and Healthcare Marketing Engine with Data

Does Your Company Need a List or Data?For nearly a century, MCH Strategic Data has supplied lists and contact data to thousands of healthcare technology companies, medical suppliers, and service providers that keep hospitals, healthcare facilities, and medical offices running smoothly across the U.S. While MCH still generates significant revenue from list licensing – whether for direct mail, email campaigns, social media, or programmatic ad campaigns – the future of healthcare marketing lies in data. Data as a Service (DaaS) is where marketing and sales opportunities merge with information intelligence, allowing healthcare businesses to turn insights into strategy. In this blog series, discover how savvy marketers leverage data—not just lists—to drive success in the healthcare industry.The Evolution of Lists in Healthcare B2B Marketing

For decades, lists have dominated the healthcare B2B marketing landscape. Contact lists have remained a reliable tool for lead generation, helping companies connect with hospitals, healthcare networks, physicians, and administrators. However, simply using contact lists to blast messages can miss out on a world of marketing opportunities.Traditionally, healthcare marketers would outline their target criteria and request a list from a provider like MCH to reach a specific audience, such as hospital administrators, medical directors, or long-term care executives. This process required a substantial amount of expertise to ensure a high ROI. But as modern marketing shifts, so does the need for more insightful and strategic use of data.Bridging Creativity and Analytics in Healthcare MarketingHealthcare marketing teams, often driven by creative strategies, may overlook the strategic use of data to enhance campaigns. Meanwhile, IT teams and developers, with a more analytical approach, may lack the marketing background to see the data’s full potential. Fortunately, advances in Customer Relationship Management (CRM) tools and predictive analytics have made data analysis more accessible, bridging the gap between creativity and analytics. With today’s technology, healthcare marketers can use data to drive real results, turning complex information into actionable insights.Data as a Service: Empowering Modern Healthcare MarketingAccess to constantly updated and validated healthcare data—combined with affordable tools for analysis and integration—has leveled the playing field. Now, even smaller healthcare vendors and suppliers can outperform major players by leveraging Data as a Service (DaaS) to make better decisions and ensure all parts of the business are using the same validated and current information across applications and use cases.MCH Strategic Data is committed to providing DaaS solutions, where contact lists are just one part of the broader data ecosystem that drives marketing, sales, and corporate planning success. MCH offers healthcare marketers access to a constantly updated database using the best access method for their specific use case.

• Developers use API access to integrate real-time healthcare data into applications.
• Marketers use online list creation tools to pull the most optimized contact lists for immediate campaigns.
• Sales teams and corporate planners use hosted databases in the cloud to access individual records in real-time and answer critical market potential questions.

All of this is powered by a single, comprehensive database that connects seamlessly with the tools healthcare companies use to market, sell, and grow.Maximizing Data’s Potential Across Your Healthcare OrganizationMany healthcare companies use multiple access methods to ensure data consistency across all systems. Whether sales teams are looking for new prospects, marketing wants to personalize outreach, or executives need insights into market potential, the use cases for leveraging data are endless.Here’s how healthcare companies are leveraging MCH data:

• ListBuilder Portal – An online tool that provides instant access to MCH’s latest healthcare data, enabling marketers to run counts and selects at their convenience. Simply create your ideal dataset, purchase, and download—it’s that easy!
• API Access – Seamlessly integrate or automate MCH healthcare data into your CRM, marketing automation platform (MAP), or internal database. Scheduled updates ensure data accuracy and free up IT resources.
• Azure and AWS Databases – A flexible solution where healthcare data is updated weekly and supplied in a relational database with customizable views to fit your needs—no technical expertise required.
• DataLocity Integration – A streamlined option designed for use with Salesforce and HubSpot, DataLocity integrates MCH healthcare data directly into these systems, saving time and ensuring security. This solution updates and matches nightly without overwriting existing client data.

The Bottom Line: Data is the Future of Healthcare MarketingAt MCH Strategic Data, we say Data is HOT—Lists are NOT. The future success of healthcare sales and marketing lies in leveraging data—not just static lists—to drive business growth. If your company isn’t fully embracing DaaS, you risk falling behind your competition.Every healthcare business is under pressure to do things cheaper, faster, and more efficiently. That’s why using comprehensive, updated, and hosted data is critical to staying ahead. Data now has the power to drive a cohesive marketing strategy across your organization.Ready to learn how data can power your healthcare marketing strategy?Contact MCH to discuss your unique needs and discover solutions tailored to your goals.