History Matters
With a proud 100-year history, we stand as a proven leader in providing comprehensive marketing data to businesses that want to reach healthcare professionals and healthcare institutions. MCH Strategic Data is not only a 100-year-old company it is also a family business that is in its third generation of company leadership. You may see that we frequently talk about “trust” because it is a core value of our company. As our company founder Dr. Forrest E Long used to say – “Trust is difficult to earn and easy to lose.” A company cannot earn the trust of its’ customers if they do not have honesty, professionalism, excellent value, and quality offerings. So, we would like to tell you this simple fact with pride: You do not survive in this industry for 100 years without earning the trust of your customers.
The company you can TRUST
For almost 100 years MCH has been an industry leader. Below is just a very brief history of our company and some of the many innovations and company transformations we have led over that time frame.
1928
The original publication that started it all
1935-37
Our Founder, Lieutenant Forrest E Long in WW1. The orginal company name was INOR Publishing, named after the town in France where Forrest was stationed when the Armistice was signed.
1940-1950
From the MCH Museum: Lists were originally typed onto individual dog-tags and inked directly on to mail pieces.
1950
The original location of INOR publishing and Roxbury Press – Dr. Forrest Long was a professor of education at New York University and ran MCH out of the Radio City Music Hall building
1950-1954
Forrest Long’s birth place was Sweet Springs Missouri – he moves the MCH production facilities to his hometown and runs the business out of NYC. Local family members help him run the operations in Sweet Springs, where the local post office is frequently overloaded with mailings from the MCH operations.
1958
Roxbury Press is now known as MCH Strategic Data, moving into the medical list and publishing business
1960-1968
MCH Strategic Data moves from a downtown Sweet Springs building to a brand new 26,000 square foot warehouse production facility.
1960-1970
Dr. Edwin T. Long, Dr. Forrest Long’s son, becomes a renowned Cardiovascular surgeon, putting the very 1st production-released internal pacemaker in a human: serial number 1
1989
Dr. Forrest Long passes away at 90 years old – still running the business.
1989
Dr. Edwin T Long takes over running MCH Strategic Data.
1993
Dr. Edwin Long’s son, Peter Edwin Long, joins MCH after a management consulting career at Coopers & Lybrand.
2002
MCH celebrates its 75th anniversary
2006
MCH lands its first Government Contract working with National GeoSpatial Agency and ultimately with the Department of Homeland Security to help build an emergency response platform after the Katrina Hurricane – MCH supplied location data for educational and healthcare locations
2009 - 2012
MCH buys the QED division of Dun & Bradstreet – educational data division.
2015 - 2016
MCH announces their new email product line and services division.
2019 – 2020
MCH takes steps to move all systems and operations to the cloud.
2020
MCH builds a public access COVID information map that eventually becomes a new Gov Contract to supports the Center for Disease Control efforts to help monitor the spread of COVID in schools
2021
MCH launches the industry’s first data on demand, a self-service list ordering tool called List Builder. Available at no cost, List Builder disrupted an entire industry of similar subscription-based tools.
2022 – 2024
MCH announces digital audiences and partners with LiveRamp. MCH audience data is now syndicated in most major DSPs.
2024 – 2025
MCH goes fully remote, making their corporate headquarters obsolete. The MCH team now operates out of 5 states and 3 countries!
Contact an MCH Healthcare Data Expert
Connect with our team to explore how our trusted healthcare data solutions can support your marketing and outreach goals. We’re here to help! Contact us by phone at 800-776-6373 or email us at info@mchdata.com.